Why Can't I Just Boost My Facebook/Instagram Posts?
Boosting a Facebook or Instagram post might seem like an easy way to get more eyes on your content. And for small businesses with limited resources, it can be a quick and simple way to gain some visibility. However, if you have a larger budget or specific goals in mind, relying solely on boosted posts can significantly hinder your results. Let’s dive into why.
Boosted Posts vs. Ads Manager
The key difference lies in the level of control and sophistication.
Boosted Posts: Limited Control
Reach Amplification: Primarily focuses on increasing the visibility of an existing organic post.
Basic Targeting: You can target by city, but have little control over who actually sees your ad. You can’t go granular for example, adding postcodes or custom audiences.
Limited Placements: No choice in where your ad appears. You’re stuck with a single creative that is not optimised for each placement size.
Simple Budgeting: You can only set a daily budget.
No Optimisation: Limited ability to adjust your campaign based on performance over time.
Ads Manager: Powerful Control
Specific Objectives: Choose from 6 different objectives (e.g., website clicks, conversions, brand awareness) to align with your business goals.
Granular Targeting: Target down to the postcode level.
Behavioural Targeting: Target users based on interests, demographics, and even their online behaviour (e.g., creators).
Custom Audiences: Retarget website visitors, app users, or customers who have interacted with your brand.
Exclude Audiences: Prevent your ads from showing to specific groups of people. For example if your objective is to grow your following, you can exclude users who are already following you.
Lookalike Audiences: Reach new customers similar to your existing best customers.
Flexible Placements: Select the exact placements you want your ads to appear on (e.g., Facebook, Instagram, Stories, Reels) and customise your creatives for each platform.
Advanced Budgeting: Set daily or lifetime budgets, and schedule your budget to run at specific times. For example, you may want to pause them during the night if data is showing lower performance during these hours.
Continuous Optimisation: Monitor your campaign performance and make adjustments in real-time to improve results.
Boosting a post is like throwing a dart in the dark – you might hit the bullseye, but chances are you’ll miss. With Ads Manager, you get pinpoint accuracy. With its advanced features, you can achieve better targeting, optimise your campaigns for specific goals, and ultimately achieve a higher return on your advertising investment.
Ready to take your Facebook and Instagram advertising to the next level? Contact us today to learn more about how we can help you create and manage high-performing campaigns that drive results.