services
Email Marketing & Automation
Despite it being considered an ‘old school’ marketing tactic, email marketing boasts one of the highest return on investments (ROI).
It allows brands and businesses to talk directly to users, with the intended message landing directly in their inbox. Combine this with the tracking benefits, segmentation and automation, email marketing can be a key driver for engagement and sales.
Strategy
We work with businesses to craft an overarching email strategy based on your business goals and audience. We can help you set goals, determine how to add value and implement a plan to grow and nurture your database.
Copy writing and design
We craft user and multi-device friendly email campaigns following industry best practises, so if you don't the time or resource in-house, we have you covered.
Testing and Optimisation
We analyse the data and conduct a variety of a/b tests to continually improve performance. Our tests include subject lines, CTAs, email length and sending times.
Database Segmentation
Have an abundance of data that you need help managing? We can help you segment your data based on demographics, interests and behaviour, allowing you to create tailored and personalised email. Marketers report a 760% increase in email revenue from personalised and segmented campaigns - Campaign Monitor.
Email Marketing, Made Efficient.
Our Email Marketing services include;
Strategy, copy writing and design, testing and optimisation, and database segmentation.
Drive Efficiency with Email Automation
As an add on to our email marketing services, or as an offering on its own, we provide email automation solutions. Through sophisticated automation workflows we can drive users down the funnel, acquire repeat business and gain those all important business reviews, all without any manual work for your team. We have experience using a number of commonly used email platforms such as MailChimp, ActiveCampaign and HubSpot.
Save your team time by automating a number of common emails.
- A welcome email series
- Abandoned cart email
- Transactional emails - e.g. purchase confirmation
- Lead nurturing - provide a series of informational and educational content
- Re-engagement emails
Our Email Marketing Tips
Segmentation is key to success, don't fatigue your audience with frequent emails not aligned with their interests
Optimise for mobile, particularly for B2C
Regularly a/b test different elements of your campaigns.
Track your key metrics and analyse any significant changes.
Always include a strong and clear CTA.